Some many games, so little time
Baseball has the most regular season games of the big 4 sports(baseball, football, baskeball, and hockey) in America. It's easy to sell out football stadiums when you only have 8 home games spread out over four months. A MLB club will have eight home games in eight straight days and then maybe 3 or 4 more. Their marketing department has to keep promoting and making sure the fans are informed when they are playing at home and also figuring out ways to keep them coming to more and more games.
The club also has to market to a larger base of attending fans. Operating at only two-thirds capacity, the Twins would average around 30,000 fans a game at the Metrodome. This would draw almost 2.5 million fans for the season. Compare that to the Vikings, who at 100% capacity would draw about 65,000 fans per game for only 520,000 fans total for the season. Or even the Timberwolves, if they sold out every game at around 19,000 fans per game, they would only have 779,000 fans total for the season.
As a fan, it's easier to catch an entire football season, either by going to all the home games or seeing them all on TV. Even in basketball or hockey, you can still follow pretty closely with a home game once or twice a week. With baseball, there many consecutive days of home games and a game on just about every day if you follow them on TV. This takes a very dedicated fan to follow a team that closely, and there just aren't that many in any city. You need the casual fan (bandwagoner, fair-weather, or whatever else you want to call them) to sell tickets and increase revenues.
It's the economy, stupid
This reason was briefly mentioned in a quote from a Cleveland reporter in Fat Pat's column. Unfortunately he just breezed by it and continued to lament how it's so much worse here in Minnesota (I don't have a world's smallest violin to play, I'm digging out my old trombone and playing a "wah-wah-wah" instead).
Now, my perception is that Minnesota's economy, made of many diverse companies and industries, may be a bit more stable then in cities like Cleveland and Detroit, which are built more around manufacturing. However, rising gas prices and food prices are causing inflation everywhere, which leads to less disposable income for all people. With everything costing more, you have to cut back on some of the unnecessary items, which includes entertainment. If you are a parent with 3 kids and short on disposable income, what option sounds best:
A) Go to a Twins game where you have to pay for parking, tickets, and high priced food and snacks.
B) Go to the movies where you can get free parking and discounted tickets for children and pay high prices for snacks.
C) Go to a public pool or beach where you can get free parking, free or cheap admission, and bring your own cooler with cheap snacks from home. Hell, you can even bring a radio and listen to the game while you bask in the sun.
This is tough on the MLB who has lots of games and lots of seats to fill. They need lots of fans from a wide array of income brackets to drive up their attendence and revenues. Other sports leagues can narrow their target market to the upper-middle class because they don't need to fill as many seats throughout the course of the season.
If only they all could be Wrigley
I first came to the Metrodome back in 1992 to see the Twins play the White Sox. I was amazed. It was my first Major League ballgame and it blew my frickin mind. I didn't dwell on things like aesthetics of having folded up seats in right field, the artificial turf, or the fact that we were missing a beautiful day while watching a game underneath the teflon roof of the Metrodome. I was at a Major League baseball game, and that's all that mattered.
This all changed around 1995 for a few reasons. One was that the Twins had pitched plans for a new retractable roof stadium to be built by the Mississippi River. After seeing pictures of that model, I could never look at the Metrodome the same way again.
Another was that I was at the time in a young man's life when he is constantly watching ESPN's Sportscenter. After watching all these baseball highlights and seeing all the different ballparks, I started to cringe at footage from indoor domes (Kingdome, Astrodome), outdoor fields with artificial turf (Veteran's Field, Three Rivers, and Riverfront Stadium), and multi-purpose facilities that housed both football and baseball teams (Candlestick Park and many of the above-mentioned stadiums). I tended to prefer the vintage look of places like Wrigley, Fenway, and even Tigers Stadium.
Finally, this was the time that the new stadium boom hit. Camden Yards and Jacobs Field began to set the trend when designing and building new ballparks. The ballpark became just as big of an attraction as the team. I started wanting what every other kid on the block had: a new ballpark.
Here in Minnesota, after hearing our Metrodome described as an inadequate, outdated, baby-eating, puppy-kicking facility for the last decade, we all really believe it. It makes it hard to go support your home team when you have such a negative perception of their stadium. You want to go cheer on the Twins when they are playing, but that means you have to sit inside the dim Metrodome with no sunlight and put up with narrow, crowded concourses as you try to make it to the long bathroom line. Again, why not just tune into the game on the radio while you relax in the sun by the lake.
Starf*ckers, Inc.
It takes more than just a winning record to draw fans. They also want to see players who are not only talented and exciting to watch, but also players they are familiar with. That may be part of the reason why Cleveland hasn't completely come back to the record attendence numbers they were hitting back in the 90's. They won the Central Division last year with future stars in guys like Travis Hafner, Victor Martinez, and CC Sabathia, but it may take another season or two before they are as recognizable as guys like Albert Belle, Jim Thome, and Manny Ramirez were.
The Twins have done a pretty good job of marketing their players to the fans. They had that great "Get to Know 'Em" ad campaign years ago when this team just started winning division titles. They've also recently resigned two of their stars, Justin Morneau and Joe Mauer, to contract extensions. Both of these players are popular in Minnesota not just because of their playing ability. Mauer grew up in the St. Paul and was a multi-sport star at Cretin-Derham Hall. Morneau is Canadian, a hockey fan, and even played goalie when he was in high school. Minnesota folks can relate with that.
Winning isn't everything; it's the only thing...well, maybe not
At last, winning always helps boost attendence. People don't want to go watch their hometown team suck. They want to win and feel good about themselves, their team, their city, and their state. They want to go out and celebrate after games and punch a Packer fan in the face not because they're bitter and angry after a loss, but because they're pumped about winning and want to further demonstrate their dominance.
Yes, winning will do a lot of good things, but it won't always completely sell out stadiums. If this were the case, then the hottest tickets in town would be for Gophers volleyball, wrestling, baseball, and women's hockey. You need a good combination of the above factors to fill out your stadiums and arenas.
So instead of writing incoherent rants about how it's suburbanites fault that baseball attendence isn't up to his standards, maybe he could explore real reasons or even-*gasp*-solutions as to how to drive up ticket sales. As a memeber of the media, maybe he should work harder to get fans informed, interested, and excited about going to Twins games, instead of finding something to piss and moan about every sports team, owner, coach, athletic director, or general manager in the Twin Cities.